Subjectively Objective is an independent photography publisher and gallery founded and curated by Noah Waldeck. The type of phrase you could picture as an Ed Ruscha painting, the name Subjectively Objective sums up our ideas about the inherently subjective nature of photographs. Our main focus is on creating highly curated books and magazines on contemporary landscape and documentary photography with impeccable color reproduction and print quality. We’re dedicated to promoting the work of emerging artists from around the world, and particularly enjoy giving an artist the first opportunity to have their work published.

Our ongoing Instagram Gallery showcases work from the artists featured in our publications. We publish two long running zine series, our original Mini Monograph Series, as well as the larger Monthly Monograph Magazine, which are accompanied by an Online Exhibition. We also host physical exhibitions at our Detroit area gallery space.

Noah Waldeck is a publisher, curator, designer, fine art photographer, educator, and color and print expert. His personal work focuses on the exploration of the unseen yet ever-present imagery that makes up the American landscape. Often shooting while on the road, he examines vernacular culture in relation to place, language, architecture and landscape. He received his BFA in Photography from the College for Creative Studies in Detroit, where he is currently a member of the Photography Department faculty.

Noah also operates Noah Waldeck Studios, a custom lab which specializes in providing artists with museum-quality photo and fine art printing, color correction, image editing, mounting and framing, photobook design, and publishing consulting services. He’s also served as a board member and exhibitions director at the Detroit Center for Contemporary Photography.