Subjectively Objective is a contemporary photography gallery and publisher founded and curated by Noah Waldeck. The type of phrase you could picture as the subject of an Ed Ruscha painting, the name Subjectively Objective sums up our ideas about the nature of photographs. Our main focus is on contemporary landscape and conceptual work that embraces that inherent subjectivity in the photographic medium, depicting the world from the artist’s unique perspective.

Our ongoing Instagram Gallery features showcase 12 images from each artist. We publish the twice monthly Mini Monograph Series based on these Instagram features. We  feature monthly Online Exhibitions of larger bodies of work, each accompanied by the publication of our Monthly Monograph Magazine. We also host exhibitions at our physical gallery space.

Noah Waldeck is the co-founder of Obscura Land, which publishes a series quarterly photo book projects. His personal work focuses on the exploration of the unseen yet ever-present imagery that makes up the American landscape. Often shooting while on the road, he examines vernacular culture in relation to place, language, architecture and landscape. He received his BFA in Photography from the College for Creative Studies in Detroit. 

Noah also operates Light & Ink Imaging, a custom lab which specializes in providing artists with museum-quality fine art printing, digital imaging, and mounting and framing services. He also serves as a board member for the Detroit Center for Contemporary Photography.